Privacy Policy Introduction

This privacy policy (“Privacy Policy”) is meant to help you understand our business’s online and offline privacy practices, including what data we collect, why we collect it, what we do with it, as well as your rights to your personal information as a consumer. These privacy practices apply to the websites located at www.pfu-latam.ricoh.com/; or other related pages (collectively, the “Site”) that you were viewing when you clicked through to this Privacy Policy, which is operated by PFU America, Inc. (“PAI”, “Us” or “We”), as well as personal information collected by PAI through other means, including but not limited to, PAI’s products or services, events, programs, or other offerings. We encourage you to read this Privacy Policy carefully and take the time to get to know our practices.

The website may include links to third-party websites, plug-ins, services, social networks or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

PAI may have a privacy policy or statement specific to particular local laws, products or services. In such cases, that policy or statement shall supersede or supplement this privacy policy.

What personal information do we collect from you?

We may collect and process the following personal information about you:

• Personal information that you give us: This is information about you that you give to us by filling in forms on our website (or other forms that we ask you to complete), giving us a business card (or similar) or corresponding with us by telephone, post, email or otherwise. It may include, for example, your name, address, email address and telephone number; information about your business relationship with us; and information about your professional role, background and interests.
• Personal information that our website and other systems collect about you:
  • If you visit our website it will automatically collect some information about you and your visit, including the Internet Protocol (IP) address used to connect your device to the Internet and some other information such as the pages on our site that you visit. This is used to monitor the performance of the website and improve the experience of visitors to the website, such as for website statistical analysis, user verification, to facilitate log in, maintain an external application session, or other site navigation procedures, among others. Our website may also download “cookies” to your device - this is described in our separate cookie policy. As described further in the cookie policy, you can change the way in which we use cookies by changing your cookie preferences.
  • If you interact with us through social media services, we may be able to access certain information about such interaction, such as whether you have interacted with us through multiple social networks. We make reasonable efforts to ensure that the social media providers have permission from you to allow us to access certain information about you. Please note that we are not responsible for the manner in which social media service providers handle your personal information that they may collect from you, as this is their responsibility. For instance, our website may use plugins of social media networks such as X (formerly known as Twitter), Facebook, LinkedIn, and Google+. If you use one of these plugins, these plugins are able to establish a direct connection between your browser and the sites of the respective social media networks. As this transfer takes place directly between your browser and the respective network, we do not have any access, knowledge or control over any data sent or the use of this data within the respective social media networks. If you make use of a social media network and make content available to such networks, this is not covered by this privacy policy. Instead, the terms of use and privacy policies of the respective operators of those social media networks shall apply to any such content. We encourage you to read the privacy policies and terms and conditions of your social media service providers to understand how they handle your personal information.
  • We may make web-based platforms available to our partners and suppliers and such platforms may collect your personal information if you use such platforms. This privacy policy applies to such personal information collected during the registration process and/or the use of such platforms.
  • If you exchange emails, telephone conversations or other electronic communications with our employees and other staff members, our information technology systems may record details of those conversations, sometimes including content.
• Other information: We may also collect some information from other sources. For example:
  • If we have a business relationship with the organisation that you represent, your colleagues or other business contacts may give us information about you such as your contact details or details of your role in the relationship.
  • We sometimes collect information from third party data providers or publicly available sources for anti-money-laundering, export control, credit rating background checking and similar purposes, and to protect our business and comply with our legal and regulatory obligations, to the extent permitted by applicable laws.

How will we use your personal information?

We may collect, store and use your personal information for the following purposes:

• to operate, manage, develop and promote our business (including but not limited to promoting our products and services) and, in particular, our relationship with the organisation you represent (if any) and related transactions including, for example:
  • marketing purposes (when we have either gathered prior opt-in consent and/or have a legitimate interest to send you communications which we believe to be relevant and of use to you);
  • warranty processes;
  • product compliance processes;
  • accounting and billing/payment purposes (including to offer financing solutions to customers, together with our finance partners);
  • to operate, administer and improve our website and premises and other aspects of the way in which we conduct our operations;
  • to offer you the services of our online shops based on the terms and conditions of the dedicated web-shop;
  • to provide you with services or information that you may have requested;
  • to keep you informed and updated on relevant products or services you may be interested in;
  • to enable you to take part in our online assessments and surveys;
  • to manage and maintain the relationship with investors;
  • to operate recruiting activities; and
  • to provide information on educational events or relevant programmes, including but not limited to training, presentations, webinars, partner events.
• to protect our business from fraud, money-laundering, breach of confidence, theft of proprietary materials and other financial or business crimes;
• to comply with our legal and regulatory obligations and bring and defend legal claims and assert legal rights; and
• if the purpose is directly connected with an assigned purpose previously made known to you.

We may from time to time review your information held in our systems - including the contents of and other information related to your email and other communications with us - for compliance and business-protection purposes as described above. This may include reviews for the purposes of disclosure of information relevant to litigation and/or reviews of records relevant to internal or external regulatory or criminal investigations. To the extent permitted by applicable law, these reviews will be conducted in a reasonable and proportionate way and approved at an appropriate level of management. They may ultimately involve disclosure of your information to governmental agencies and litigation counterparties as described below. Your emails and other communications may also occasionally be accessed by persons other than the member of staff with whom they are exchanged for ordinary business management purposes (for example, where necessary when a staff member is out of the office or has left PAI), to the extent permitted by applicable laws.

We will only process your personal information as necessary so that we can pursue the purposes described above and where we have a lawful basis for such processing. Where our lawful basis for processing is that such processing is necessary to pursue our legitimate interests, we will only process your personal information where we have concluded that our processing does not prejudice you or your privacy in a way that would override our legitimate interest. In exceptional circumstances we may also be required by law to disclose or otherwise process your personal information.

Disclosure and international transfer of your personal information

We may disclose your personal information, where reasonably necessary for the various purposes set out above:

• to the other members of the PAI’s affiliates, subsidiaries, parent company PFU Limited, as well as our ultimate holding company, Ricoh Company Ltd., and its subsidiaries and affiliates (collectively "Ricoh group");
• to your colleagues within the organisation that you represent to the extent permitted by applicable law;
• to service providers or who host our web services or other information technology systems or otherwise hold or process your information on our behalf, under conditions of confidentiality and security required by law;
• to business partners, channel partners, service partner, agents, suppliers and sub-contractors, and other third parties we use to support our business (such as for the performance of any contract we enter into with them or you);
• to third parties to market their products or service to you if you have not opted out of the disclosure;
• to a person who takes over our business and assets, or relevant parts of them; or
• in exceptional circumstances:
  • to competent regulatory, prosecuting and other governmental agencies, or litigation counterparties, in any country or territory; or
  • where we are required by law to disclose.

These disclosures may involve transferring your personal information overseas. We may process, store, and transfer the personal data we collect, in and to a country outside your own. In those cases, where we transfer your personal information to other members of the Ricoh group or our service providers, we will ensure to have arrangements with them are governed by relevant legal mechanisms and safeguards including data transfer agreements, which are designed to ensure that your personal information is protected on terms approved for the purposes recognised by applicable laws and regulations, obtaining consent, or other lawful means of transferring personal information.

How long do we keep your personal information?

Subject to applicable laws and regulations, we will delete your personal information when we no longer need such personal information, for instance where:

1. it is no longer necessary for us to retain your personal information to fulfil the purposes for which we had collected it;
2. we believe that your personal information that we hold is inaccurate; or
3. in certain cases where you have informed us that you no longer consent to our processing of your personal information.

Sometimes, however:

• there are legal or regulatory requirements which may require us to retain your personal information for a specified period, and in such cases we will retain your personal information for such specified period; and/or
• we may need to retain your personal information for certain longer periods for product liability purposes or in relation to legal disputes, and in such cases we will retain it for such longer periods to the extent required.

Note that, to the extent permitted by applicable laws and regulations, we may retain some limited information about you even when we know that you have left the organisation that you represent, so that we can maintain a continuous relationship with you if and when we are in contact with you again, representing a different organisation.

What are your rights?

You have the following rights (subject to applicable local laws) in relation to the personal information that we hold about you:

• to access your personal information, and some related information, under relevant data protection law;
• to require any inaccurate, incomplete or outdated personal information to be corrected or deleted;
• to confirm the existence of any processing;
• to object to our use of your personal information for direct marketing purposes at any time and you may have the right to object to our processing of some or all of your personal information (and require them to be deleted) in some other circumstances;
• to require us to delete or anonymise your personal information in certain circumstances;
• to require us to restrict or block the processing of your personal information in certain circumstances (when processing is restricted, we can still store your personal information, but may not use it further);
• to obtain from us your personal information, in a structured, commonly used and machine-readable format in certain circumstances. Further, you may have the right to require us to transmit your personal information directly to another person (for instance a new provider) where it is technically feasible to do so;
• to have information on the private or public entities with whom we have shared your personal data;
• to request a review of decisions taken solely on the basis of automated processing of personal data that affects your interests, including decisions aimed at defining your personal, professional, consumer and credit profile or aspects of your personality;
• where we are processing your personal information based on your consent to such processing, to withdraw your consent at any time; and
• other rights set forth in applicable laws and regulations.

Further information and advice about your rights can be obtained from the data protection regulator in your country.

If you wish to exercise any of these rights (subject to applicable local laws), please contact us through the information provided under the “Contact Us” section below.

Sensitive Information

We request you not send to or share with us any sensitive personal information (e.g. information related to racial or ethnic origin, political opinions, religion or other beliefs, health, genetic, or biometric data, criminal background or trade union membership, or any sensitive personal information under applicable laws and regulations).

Personal Information of Children and Adolescents

PAI respects the privacy of children and adolescents and does not knowingly collect, use or disclose personal information of children and adolescents under 16 years of age or as defined by local legal requirements without verifiable consent from a parent or a legal guardian, or a more appropriate legal basis, if applicable.

If PAI becomes aware that the information submitted to or collected by PAI is personal information of children without the appropriate legal basis, according to children and adolescents best interests, PAI will take prompt steps to delete such personal information.

If a parent or guardian wishes to raise a concern regarding personal information pertaining to a child or adolescent, please contact us through the information provided under the “Contact Us” section below.

Automated Decision Making

We may use technology which tracks your use of our website and your interactions with us and which helps us to build a profile of your preferred products and information requests. If we do this, what this means for you is that you are more likely to receive offers and information that are tailored to your specific preferences, based on your previous profile activity.

If we use automated decision making in respect of any specific service or product and such automated decision making produces legal effects concerning data subjects or similarly significantly affects them, we will provide information required by applicable laws in respect of such automated decision making.

Information Security

We adopt technical and administrative security measures to protect personal information on the website against unauthorised access and against destruction, loss, alteration, accidental or illicit communication or any form of inappropriate or illicit processing. Privacy is respected and the personal information of the data subjects are protected in the internal processes in accordance with the principles stipulated by law. Personal information is processed securely, applying the best practices for its protection, such as firewalls, encryption, passwords and password updates, and limiting access to designated personnel, among others.

Contact Us

If you have any questions or concerns about our processing of your personal information, please contact our privacy team at privacy@pfu-us.ricoh.com.

Our Data Protection Officer can be contacted by email at privacy@pfu-us.ricoh.com, or by mail to PFU America, Inc., Attn: Data Protection Officer, 3900 Freedom Circle Ste. 240 Santa Clara, CA USA 95054.

Changes to this policy

This privacy policy is valid from the time of its publication on the PAI websites, and all previous versions of this privacy policy become invalid as of such time. From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be sent by email to you at the last email address you provided us, by posting notice of such changes on our website, or by other means, consistent with applicable laws.

Last updated: 26 June 2024

Cookie Policy

This site uses cookies - small text files that are placed on your machine to help the site provide a better user browsing experience. Cookies are used to retain user preferences, to count the number of visits to a page, and to provide anonymised tracking data to third-party applications like Google Analytics. You may have more information about which cookies we used and the purposes of the processing by clicking here.

Information collected by Cookies will be kept for a minimum necessary period and deleted when it is no longer necessary.

You may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser clicking here.

Please refer to our Privacy Policy for details how PAI handles personal information.

Last updated: 26 June 2024

Cookie Policy Specifically for the Manual Website

This site uses cookies - small text files that are placed on your machine to help the site provide a better browsing experience by retaining your user preferences. You may have more information about which cookies we use and the purposes of the processing by clicking here. The information collected by cookies does not identify you personally.

The information will be kept in cookies for a minimum necessary period and deleted when it is no longer necessary. You may want to disable cookies on this site by clicking here. The most effective way to do this is to disable cookies in your browser. However, if cookies are disabled, a page that you want to open on this site may not be displayed properly.

Please refer to our Privacy Policy for details on how PAI handles personal information.

Last updated: 26 June 2024